By: Sylvia Cochran / Senior Writer
What are the four “Os” of successful body shop marketing? What can they do for your business today? Is inbound marketing all it is cracked up to be?
At Don’t Have Time to Write, we have helped dozens of small businesses get their internet marketing plans up and running in the last several years. Yet, a lot of the time, business owners are reluctant to try online marketing. Below, we will look at some of the reasons entrepreneurs are hesitant to enhance their online presence and why your organization should take advantage of the Internet to boost sales.
If you’re thinking about (or already have) a Signworld franchise, great! You will go far if you take advantage of all of their class offerings and connect with Signworld franchise owners nearby. In fact, they even suggest a mentor and visiting a fellow commercial sign maker for at least a week. That’s good advice. But before you buy a Signworld franchise, what else should you know?
Even though you’ll go through networking classes, it’s important that it’s up to YOU to do your own networking. That means joining your local Chamber of Commerce and going to town or city events and passing out business cards and getting to know your community in an intimate way. Your church or place of worship is also a great networking place.
If you don’t have a LinkedIn profile, be sure to create one or update the one you do have. Add a company page about your new sign company and be as detailed as you can about your new business. Ask locals to connect to your page. Even better, search for groups in your area to connect with. One franchise in Irving, Texas connected with a Dallas/Fort Worth business group and found a lot of other business owners that needed signage!
You’ll need a great website that displays your corporate logo and colors. Websites can cost a lot or you go for a cheap offer. Be careful, however, some of those offerings that are so cheap, may not be SEO searchable, meaning Google, Bing, and Yahoo may have trouble finding your website.
At Don’t Have Time to Write, we offer a 26-page WordPress website for all Signworld Franchises for only $1,000. That’s right, only $1,000! You’ll get 26 pages of sign products, an About US page, a Request for Quote Page and a Services Page! We’ll also insert a blog for you and give you one placeholder blog. But a website is only great if you keep it updated! In fact, here’s an example of two we did; one for DF Signs and Spotlight Signs:
Once your site is live, you need to update it regularly with blogs, landing pages, product information and projects you’ve completed. We offer deeply discounted pricing for Signworld owners and we have testimonials to stand behind what we do! Our packages include blogs and social media marketing. We can also add a newsletter once your customer list grows.
It’s hard to find time to keep your social media accounts up-to-date with daily posts. We can also help with that. We can post to LinkedIn, Facebook, Google My Business and Twitter. We can also help with Instagram and Pinterest. If you don’t post to your social media accounts daily, your followers will soon lose interest.
If you don’t have social media pages, we can even help set them up for you!
You also need to be able to look at your Google Analytics account to see how you’re website is doing. We can create and attach your Google Analytics account right to your WordPress dashboard so you can check it anytime!
Google Search Console (formerly Google Webmaster Tools) is another place where you must submit your sitemap so Google can index it and find any errors. From time to time, you may have an error for an incorrect link, images without ALT text or other Google Search Console recommendations. If you don’t know how to fix these errors, don’t worry, that’s included in your package with Don’t Have Time to Write!
At Don’t Have Time to Write, your payment of $1,000 for a 26 Page WordPress website, social media account creations, set up Google Analytics and Google Search Console. We also stay on board with you for six months to make sure you know how to use your website. After six months, we only charge a small support fee of $50 annually.
You can skip the $50 annual fee if you have us write blogs or perform social media management for you (or both). We only create 100 percent original content blogs and we can also post blogs to your SignworldGO account.
So, before you buy a Signworld Franchise, make sure you have someone behind the scenes to help with your Internet marketing. We’ve been helping sign companies for ten years! We know how to write about everything from vehicle wraps to lobby signs to building signs to keeping your printer running!
We can’t wait to hear from you! Feel free to click the request a quote button below or email firstname.lastname@example.org. Or call Jean directly at 254-793-2485!
*95 Percent of consumers are loyal to brands that have social media pages
*65 Percent of small businesses have a blog
*64 Percent of all small businesses have social media pages
*70 Percent of consumers say they enjoy reading product / service project blogs
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