If you Google “small business Internet marketing” you’ll get around 26 million results in just 78 seconds! So how do you choose one? Where do you start? Most of choosing the right business for you depends on your needs.
What Do You Need?
Things that Internet marketers do include things like:
- Landing Pages
- Website Changes / Content Writing
- Email Marketing (Newsletters)
- Social Media Management
- PPC Management
- Google Analytics Help
These are the largest items most small businesses require. Large corporations have their own departments dedicated to completing these tasks but as a small business owner, if you don’t have an Internet marketing plan for your business, you will be lost in the world wide web of everything.
Make a Plan (and a Budget)
Of the items listed above, make a plan on what you really need. Some businesses might just need blogs and social media management. Others may want PPC ads and other ads such as those found on Facebook and LinkedIn. Then there are others who need a website redesign or an entire new website.
Plan what you need first and then come up with a monthly budget you can afford. Say that budget is only $500. Did you know there are business out there that can give you what you need for only $500; some even for less dollars. It all depends on your needs.
Be Very Picky About Support
Many online marketing companies add fees for items like support or administrative needs. Other’s do not. Be sure to ask about any hidden fees before you sign on the bottom line. For example you might sign up for a great company only to learn that you need to pay to talk to your project manager. That happens more than not. And, email support should always be free.
Content Length and Other Things Really Do Matter
There are many plans out that offer prices as low as $300 a month for up to 8 blogs a month. Be very wary of these types of plans. Why?
- Blog Length – First off, the blogs you receive may not reach the minimum word count Google relies on to index the blog. 500 Words are great but you really need blogs that are 600 or more in length. Many companies will write only 300 words.
- Keyword Stuffing – This is a big problem with some marketing companies. This often happens when a business wants quantity, not quality to make their bottom line. Skip these guys all together. Find out if you’ve found one of these companies by asking to see some examples of their blogs. If you see the same words over and over again, that’s keyword stuffing.
- Duplicate Content – Then there are those companies that utilize the exact same blogs only changing them to meet local area needs. For example, a blog about finding the best real estate agent in Phoenix might read great but the company may use the exact same blog for a client they have in Denver. This is considered duplicate content and will not rank you in search engines.
- Article Farms – It’s essential to stay away from businesses that use article farms. These are basically freelance writers outside of the United States that charge pennies for blogs. You know what they say about feeding peanuts to monkeys right? The same applies here. Good freelance writers will be able to write about any product or service if you choose the right small business Internet marketing company. Ask them upfront if they use article farms.
Query the companies you are reviewing to provide some examples of blogs their writers have written. Keep in mind, Internet marketing writers are ghost writers so the content they provide you may or may not have their name on it but the company owner’s name. To check if they actually wrote the piece, they should be able to provide you with the correct contact to verify.
A great small business Internet marketing company should have available pricing options but also be able to offer you a custom quote that varies from their standard plans. We do this at Don’t Have Time to Write! Check us out. We do provide quality freelance writers that are US-based and have 30 years combined writing and editing experience to ensure you get what you pay for. Look for professionalism to obtain what you want.