At Don’t Have Time to Write, we have helped dozens of small businesses get their internet marketing plans up and running in the last several years. Yet, a lot of the time, business owners are reluctant to try online marketing. Below, we will look at some of the reasons entrepreneurs are hesitant to enhance their online presence and why your organization should take advantage of the Internet to boost sales.
Why You Should NOT Have an Internet Marketing Plan
Before we examine why you do need online marketing, let’s look at some of the reasons why you would not need it:
Your Customers Don’t Use the Internet – Organizations that find their clients through networking and existing partnerships like to make this argument. Of course, you will only attract offline customers if you market offline, but don’t you think the people performing the billions of Google searches each day might be interested in your enterprise?
Internet Marketing Is a Fad – Some claim that social media and search engine optimization (SEO) are fads. Of course, most traditional business owners are starting to take these strategies more seriously now that they have produced fantastic results for over a decade.
Internet Marketing Just Doesn’t Work for You – You may have tried online marketing in the past and failed to get the results you wanted. This does not mean that marketing is inherently flawed. Instead, the correct response is to make improvements by pursuing new channels, increasing the quality of the data you are working with, and finding new partners.
You Don’t Understand It – Don’t give up if you don’t immediately understand how online marketing works. We all started that way. We are here to walk you through the process and help you design, execute, and manage a campaign that makes sense for your organization.
Fact: Internet Marketing Is a MUST
You may not believe that small businesses need an internet marketing plan. However, that does not mean your competitors feel the same way. Right now, they could be mastering the online landscape, stealing your prospective clients, and providing a great first impression to consumers searching for enterprises like yours in your city or region.
These days, shoppers expect to be able to find your business immediately when looking on social media or using a search engine. It is extremely rare for customers to turn to phone books or to just drop in. If your website is not up to snuff, it will reflect poorly on your company.
In the Information Age, changes in technology happen at the speed of light. Online marketing is a long-term investment as people become less dependent on physical structures and more dependent on the Internet. Even if you think your business doesn’t need an internet marketing plan today, that will likely change in the next year or two.
Ask for Expert Help for Online Marketing
Does this article have you thinking that perhaps you need internet marketing for small businesses? Let Don’t Have Time to Write take care of everything. We have a team of experienced professionals who do everything from produce 100% original content, SEO optimized blogs for your website to attract and engage followers on social media. We can even clean up your website, add and optimize your pages, produce and send out newsletters, and much more.
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